Beauty, calibrated for Indian skinConcept prototype
Your glow,
your rules.
The store starts with your skin. Glowcart sorts every foundation, lipstick and serum by six Indian skin-tone families, swatches each shade on all six, and lets you shop creator livestreams in between.
Shop by your skin
- Pearl
- Sand
- Honey
- Amber
- Cinnamon
- Cocoa
The six-tone system
Every shade has a name.
Six unranked tone families, calibrated for Indian undertones. No “fair”, no “dusky”, no ladder from light to dark. Pick one and the store re-tints around you.
Honey
Medium, golden to olive. Tans easily.
Undertones: warm · olive
Second Skin Serum Foundationswatched on Honey
- 310Neutral Honey
- 320Warm Honey
- 330Olive Honey
Second Skin Serum Foundation
Velour Theory · 30 ml · Warm Honey
₹2,450
Lip · flatters Honey
Chai Rose
Velvet Hour Matte Lipstick
₹1,450
Glow · flatters Honey
Champagne Pop
Halo Liquid Highlighter
₹1,750
Shades and prices come from the prototype’s sample catalogue. All brands are fictional.
Shop the stream.
Creators swatch on their own skin, live. Shoppers ask “does it oxidise?” in the chat and add the exact shade to the bag without leaving the stream.
- Paid-partnership label stays on for the whole stream
- Hosts pin products to the screen from a tray
- Every pin carries the host's own tone and shade
@meera_blr 320 is literally me
@kiran.hyd does it oxidise??
@ananya.chn Terracotta on Cinnamon please 🙏
Added to bag · Second Skin 320
Added · Brick Lane
The shopper app · /app
- 01
Matched.
A six-question quiz or an eight-second ToneMatch builds your Glow Profile: tone, undertone, shade.
- 02
Swatched.
Every product shows on skin like yours first, and your shade follows you across brands.
- 03
Sealed.
Picks drop into an AM and PM routine, then ship in TrueSeal packaging you can verify in the app.
Real screens from the working prototype. Product photos aren’t in the prototype yet, so some tiles show a placeholder. Prices, viewers and shoppers are illustrative.
Brand studio · /studio
Brands see the gaps.
Partner brands run catalogue, stock, live sessions and payouts from one studio. The Shade Gap report shows which tones and undertones a range is missing, from anonymised ToneMatch results.
Brand at a glance
Honest glamour.
Gloss and sparkle in the visuals, straight talk in the words. The expert friend, never the lecture.
Logo
The “o” is a glowing orb with a gold sparkle.
Colour palette
- Plum#4A1942
- Blush#F7C6C7
- Gold#E3C58E
- Cream#FFF9F7
- Petal#FBEFEC
- Live#E0245E
Type
Aa Aa
- Playfair Display
- Display
- Karla
- Body & UI
- DM Mono
- Shades & prices
Voice · playful, not pushy
Say: Swatched on Pearl, Sand, Honey, Amber, Cinnamon and Cocoa.
Not: Available in shades from fair to dusky.
Say: Most people see fewer marks in 6–8 weeks.
Not: Flawless skin overnight!
Say: Glow on, Nandini.
Not: Don't miss out, or you'll regret it!
Synced demo · /demo
One stream, three screens, all in sync.
Watch the shopper app, the host console and the studio react to the same live session side by side.