Shade Gap Report
Where shoppers' ToneMatch results land versus the shades you make. Last 30 days. Anonymised and aggregated (minimum 25 shoppers per cell).
Tone × Undertone Coverage Matrix (6 × 4)
Derived from CIEDE2000 ΔE against Second Skin Serum Foundation (vt01)
Covered (ΔE ≤ 2)
Near (ΔE 2–4)
Gap (ΔE > 4)
Stock Gap
| Undertone | Pearl | Sand | Honey | Amber | Cinnamon | Cocoa |
|---|---|---|---|---|---|---|
| Warm | 160 · CoveredΔE 1.2 | 280 · CoveredΔE 1.2 | 340 · CoveredΔE 1.2 | 160 · CoveredΔE 1.2 | 160 · CoveredΔE 1.2 | 160 · CoveredΔE 1.2 |
| Cool | 160 · CoveredΔE 1.2 | 280 · CoveredΔE 1.2 | 340 · CoveredΔE 1.2 | 160 · CoveredΔE 1.2 | 138 · NearΔE 3.9 | 160 · CoveredΔE 1.2 |
| Neutral | 160 · CoveredΔE 1.2 | 280 · CoveredΔE 1.2 | 340 · CoveredΔE 1.2 | 160 · CoveredΔE 1.2 | 221 · OOSΔE 0.0 | 160 · CoveredΔE 1.2 |
| Olive | 160 · CoveredΔE 1.2 | 280 · CoveredΔE 1.2 | 340 · CoveredΔE 1.2 | 412 · Gap ΔE 4.8 | 160 · CoveredΔE 1.2 | 96 · NearΔE 3.4 |
🔒 Anonymised and aggregated (minimum 25 shoppers per cell). Cells under 25 are suppressed for shopper privacy.
Top Uncovered Demands (Lost GMV Opportunities)
Ranked by 30-day match volume and estimated lost revenue.
| Wanted Shade | Family & Undertone | 30d Demand | Nearest Shade | ΔE (CIEDE2000) | Est. Lost GMV | Actions |
|---|---|---|---|---|---|---|
Olive Amber (430)#A07650 | amber · olive | 412 shoppers | vt01-410 | 4.8 | ₹6,10,000 | |
Cool Cinnamon (530)#83574A | cinnamon · cool | 138 shoppers | vt01-520 | 3.9 | ₹2,00,000 | |
Olive Cocoa (630)#5A3D2A | cocoa · olive | 96 shoppers | vt01-610 | 3.4 | ₹1,40,000 | |
Neutral Cinnamon 520 (out of stock)#7F5540 | cinnamon · neutral | 221 shoppers | vt01-520 | 0.0 | ₹3,30,000 |