Glowcart · The store starts with your skin

Brand Studio Settings

Manage brand profile, team access permissions, authorisations, and developer integrations.

Brand Profile

Brand Name

Tagline

Story & Mission

Founded in Mumbai, Velour Theory crafts clean, high-performance base products mapped specifically to the six tones and undertones of the Indian subcontinent.

Accent Hex

Team & Access Control

3 active team members

Tanvi Bhatia

tanvi@velourtheory.in

Rohan Iyer

rohan@velourtheory.in

Saba Khan

saba@velourtheory.in

Brand Authorisations & Compliance

All Verified

Brand authorisation letter.pdf

Uploaded on 12 May 2026

Verified

COS-2 registration: not required (made in India)

Uploaded on 14 May 2026

Verified

Trademark certificate.pdf

Uploaded on 12 May 2026

Verified

Developer API & Webhooks

Coming Soon

REST API Tokens

Programmatic catalogue sync and order dispatch feeds.

Event Webhooks

Real-time webhook notifications for order:placed and live:status.