Overview

Storefront

✨ 412 shoppers were matched to Olive Amber this month. You don't make it yet.

Estimated lost GMV: ₹6.1 L in 30 days. High demand cluster in Mumbai & Bengaluru.

See Shade Gap
Gross Merchandise Value
▲ 18%vs prev
₹48.6 L
Total Orders
▲ 14%
2,214
Units Sold
▲ 12%
3,080
Average Order Value
▲ 3.5%
₹2,195
Conversion Rate
▲ 0.4%
4.1%
Return Rate
▼ 0.2%
3.2%
ToneMatch Attributed
Orders where the shopper's shade came from ToneMatch
▲ 6%
38%
Average Rating
▲ 0.1%
4.5 ★

GMV Performance

Gross merchandise value over the last 30 days

Current period
Prior period
🎉 Festive edit on Home (Days 20–30)

Top Products

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ProductUnitsGMVRatingStock

Shopper Tone Mix

ToneMatch telemetry

Your buyers: Honey 31% · Amber 24% · Sand 19% · Cinnamon 13% · Cocoa 7% · Pearl 6%

Honey 31%
Amber 24%
Sand 19%
Cinnamon 13%
Cocoa 7%
Pearl 6%
Honey31%
Amber24%
Sand19%
Cinnamon13%
Cocoa7%
Pearl6%
Insight: Your range covers 5 of 6 tone families at every undertone except Amber-olive.
Live Performance

Last Session: "Base for 40°C"

Host: Zoya Merchant · 2 days ago

Watch replay

Peak Viewers

3,410

Add-to-Bags

612

Orders

188

GMV

₹4.2 L