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On-Device Beauty AI

Find your shade in 8 seconds

Hold your face to the camera under natural daylight. We detect your tone family and match every complexion product across our store.

ToneMatch™

Find your shade in 8 seconds

Face a window. Daylight is best.

Remove foundation if you can. Moisturiser is fine.

Your selfie stays on your phone. We read colour, not identity. Nothing is uploaded or saved.

Answer 3 questions instead

Runs entirely in your browser. Nothing is uploaded or stored on our servers.

Cross-Formula Shade Translator

Already have a complexion shade you love?

Select your current shade. Our CIEDE2000 color engine calculates the exact ΔE Euclidean color distance across concealers, powders, and tinted fluids.

Source Reference: 320 · Warm Honey(Tone: honey, warm)

3 Nearest Matching Shades Across Glowcart (ΔE2000)

Near-identicalΔE = 0.0

320 · Warm Honey Kit

honey · warm

The Base Kit

Velour Theory

Near-identicalΔE = 1.8

tint-2 · Tint 2 (Honey)

honey · warm

Tinted Sun Fluid SPF 50

Suncourt

Close matchΔE = 2.0

33 · Honey 33 Olive

honey · olive

Blur Veil Concealer

Velour Theory

The Science

How ToneMatch works

01

We map 478 landmarks on your face

Using on-device MediaPipe vision models running entirely in your browser. No video feed ever leaves your computer or phone.

02

We read daylight colour on cheeks and jaw

Sampling natural pigmentation where makeup will actually sit, accounting for neck transitions without flash interference.

03

We match tone family & undertone across 88 shades

Calibrating between Pearl, Sand, Honey, Amber, Cinnamon, and Cocoa, matching warm, olive, neutral, and cool formulations.

* This is a concept demo: the match shown is scripted.

Transparency

Frequently Asked Questions

Is my photo or video saved?

No. The vision scan processes live frames in your device's memory using WebAssembly. Once your tone family and matched shade code are computed, image data is discarded immediately.

Why sample cheeks and jaw?

Forehead skin often carries sun tanning, while the inner cheek is lighter. The jawline provides the exact transition point between face and neck, ensuring your base blends invisibly without creating a mask line.

What if I am between two shades?

Because all complexion products on Glowcart include oxidation notes, we recommend picking the slightly lighter shade if your skin tends to warm by evening, or ordering with our free Base Match guarantee.

Why are there no 'fair' or 'dusky' labels?

Because a shade name should describe skin, not rank it. We name tone families after luminous natural elements—Pearl, Sand, Honey, Amber, Cinnamon, Cocoa—and focus on true undertone science.